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On 22 October 2025, the World Travel Awards, the renowned Tourism Oscars, held their Europe Gala at Forte Village Resort, in Sardinia.
It was a standout night for Portugal: across destinations, hospitality, attractions, and even aviation, Portuguese winners collected a total of 22 European accolades - .
This broad sweep highlights country’s depth of offer for travellers looking to visit Portugal.
Portugal is Europe's Leading Destination in 2025
Portugal was crowned the crème de la crème - , a title the country is no stranger to, having achieved it numerous times - in 2023, 2022, 2020, 2019, 2018, and 2017.
After losing out to Greece last year, in the 2024 edition of the World Travel Awards, Portugal's reclaimed its long-held mantle, reflecting on the country's strong and diversified tourism offerings and warm hospitality across its main regions: Lisbon, Porto, Madeira, the Algarve and the Azores, and other interior regions.
This year, Portugal beat Austria, England, France, Germany, Greece, Ireland, Italy, Norway, Spain, Sweden, Switzerland and Türkiye for the title.
Beyond the top honour, Portuguese cities, islands, hotels, attractions and airlines collected a wide set of European trophies
